If you are running a company website or blog, most likely your goal is to get it into the first page of Google search. However, it takes more than just peppering your page with keywords to get your site noticed because Google and other search engines have already changed their algorithms to ensure that the sites in the first page contain relevant content. If you want to get your site out there and converting visitors, you will need to use the right conversion keywords based on your niche. How will you determine which keyword to use on your site?
Conversion Keywords – How to Convert Visitors
Just because you are using keywords in your site, it doesn’t necessarily mean that your visitors are taking the next step. As a matter of fact, there are many websites that fail to convert their guests because they don’t have the right keywords in place. If you want your site to engage your readers to take the next step such as signing up for your newsletter or placing an order with you, you will need to integrate appropriate keywords into your site. This means finding the right keywords that will prompt conversion. There are many ways to get this done such as:
- Use Google Analytics. This tool allows you to determine which keywords are responsible for bringing traffic to your site. From here, you can determine which keywords to integrate into your website or you can make a new keyword search using the results from the previous analysis.
- Identify Patterns. If you have been closely monitoring your website and the kinds of people that visit your site, you will see a pattern on the words that they use to find you. You should expand your data from 3 to 6 months so that you will have ample information on your hands to look for patterns. Most internet users are looking for how-tos, products, and even brand names in their search, so you might want to look at the keywords belonging in these groups.
- Show some Love to Keywords that Convert. If you have managed to identify the keywords that are converting for you, make sure that you put plenty of attention on them. For example, if the highest conversion is found in your how-tos, you should create more of this article to bring the right traffic to you for better conversion.
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Keyword Conversion Paraphrasing Tips
The problem with using keywords is that most just insert them as many times as they can in their page to get noticed. Unfortunately, this is no longer how search engines work because the algorithms used are now aiming for quality content. This means that you will have to rewrite or rephrase your page while integrating your keywords so that you will get better responses from your visitors. Here are a few tips to take into consideration when it comes to revamping your page.
- Understand your message. If you have no set goal in your site or blog, chances are you will end up confusing your readers. Determine your main message first so that it will be easier for you to find appropriate keywords to use.
- Use appropriate synonyms. Content is everything when you want to convince your readers to take action which means that when rephrasing sentences, you can use synonyms to convey the same meaning as your original post. Just make sure that the words that you choose are relevant or appropriate for your niche.
Work with the Experts
If you want to improve your company’s sales, the best thing to do is to look for conversion keywords that will work well with your website or blog. Add to this the need to rephrase your content and you will be able to pull this off easilywith the help of a professional rephraser.